Why Beautiful Things Make us Happy – Beauty Explained

  • Published: 23 October 2018
  • It’s hard to define what makes something beautiful, but we seem to know beauty when we see it. Why is that and how does beauty affect our subconscious?

    This video was a collaboration with the creative agency Sagmeister & Walsh as a contribution to their upcoming Beauty exhibition at the MAK Vienna from October 23rd onwards. If you want to learn more about the impact of beauty and see tons of gorgeous installations and multi-media objects, go check it out on https://www.mak.at/en_sagmeister_walsh
    The Beauty exhibition will also be shown in the Museum Angewandte Kunst Frankfurt from May 11th till September 15th.


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    Colm Foley, Simulation, AndreasEngl, JenDorris, VladFaust, IvanAracki, JackLaw-Warschaw, agadmators_bitch, SamuelBryan, TristanBurgener, CharlotteRobinson, CristiánMéndez, jasonrini, HamishMcDonald, RyanJudy, Quintthekid, MayteeChinavanichkit, GerardoVeltri, EthanCussatt, TheBoomguy64, TillKrüss, MouscadetBenjamin, BalázsSuhajda, GuyStrauss, NathanFish, ArtemChubaryan, HetalSagar, LaurenAtkins, TheBestPessimist, ZdeněkSklář, AxelEssbaum, GeorgeEilender, RohinrajAravindakshan, JackGado, Nicholas, ValentinDuval, LukášHána, IvanHarasymchuk, MarcHadel, OhadRavid, NathanielShafou, TomBristol, MariusTîrcă, MinhHiếu, MisterWow, AlexisHevia, MichaelRootare, SörenPeters, IlkkaSavilampi, Crypton, MassimoFrieri, RyanBrown, johannestoale, WilliamPham, JosephFraser, Dave, ThomasBraud, NevenPintarić, Josiah, Enderchangling, Semnodime, IanHecht, LexSteers, IMysteryI, AndrewBoyer, RyanMcDaniel, LewisZiebarth, Chirag, RamseyElbasheer, DaichuanWu

    Help us caption & translate this video!


Comments • 11 046

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    • Shaun Wadhwana
      Shaun Wadhwana  3 weeks back

      human psychology says that we love to Destroy cute and good looking things how would you explain that

    • lol 1
      lol 1  4 weeks back

      Can you translate the video into Hebrew? please!!!!!!

    • Hedgie
      Hedgie  1 months back

      Whats the effect of seeing someone else in an area of beauty? Or has someone already done a video on this?

    • Jascha de Bruin
      Jascha de Bruin  2 months back

      Bruh its Mondriaan😑😂😂 i dont really care but hey some people do. Btw love your videos keep it going🤙🤙

    • I was there the whole time
      I was there the whole time  2 months back

      Do why destroying stuff like melting knife and tearing up foam makes us happy.

  • Operational 117
    Operational 117  6 hours back

    Is it just me, or does this video about beauty seem... beautiful?

    • Minesweeper
      Minesweeper  9 hours back

      Early humans tried to shape their tools into Mandelbrot fractals

      • Rose Salts
        Rose Salts  23 hours back

        I would say it is more than just we have attuned our preferences to symmetry and pattern recognition from surviving by observing the natural world. These patterns sit deeply in our sub conscious as they are a part of us and our own physical make up, therefore we instinctively are compelled to recreate these patterns around us.

        • Frances Campbell
          Frances Campbell  1 days back

          whoa. so this means i could directly correlate my depression to my mom not allowing me to redecorate my ugly ass room for years on end!

          • SPUTNIKV
            SPUTNIKV  1 days back

            brutalism gives me hits of dopamine

            • Sienna Dumas
              Sienna Dumas  2 days back

              Beautiful cities tend to be richer and safer. People who live in these cities probably have more financial security, which would make anyone happy

              • Mr stark I don’t feel so Good

                Explains how whenever I look into the mirror I fall into a deep depression

                • Tandem
                  Tandem  2 days back

                  So this is why I feel miserable when I look in the mirror!

                  • A Hofmann
                    A Hofmann  2 days back

                    Thats why men settle for beautiful wifes and not for good wifes, even tho is safer.

                    • Wisnu Devananda
                      Wisnu Devananda  2 days back

                      Arigato, Gyro

                      • Gacha Reaper
                        Gacha Reaper  2 days back

                        C A N I E A T T H I S ?

                        • Kirby Brown
                          Kirby Brown  3 days back

                          So rich people get to be happy looking at beautiful things in there house while I’m here I’m my empty old flat

                          • Elmar Kitos
                            Elmar Kitos  3 days back


                            • Snarkspawner
                              Snarkspawner  3 days back

                              AND THIS IS WHY ART IS IMPORTANT
                              -pushes deviantart back into the closet-
                              EXCEPT THAT ONE.

                              • BronzeJourney
                                BronzeJourney  3 days back

                                Your videos are so great and well made, i feel ashamed and guilty watching them free.

                                • LasTCursE69
                                  LasTCursE69  3 days back

                                  Beautiful things cause you to be happy
                                  Beautiful things often aren't cheap
                                  So money does buy happiness after all..

                                  • Bacon Kitty
                                    Bacon Kitty  3 days back

                                    It’s weird Bcs when it’s like really sunny and the clouds look beautiful I feel more happy, but when it’s really cold and gloomy I feel down

                                    • ma lama
                                      ma lama  3 days back

                                      And peole tell us that happines has nothing to do with beautiful things around us :(

                                      • Daddy long legs
                                        Daddy long legs  3 days back

                                        Like vbucks

                                        • Evil Clever Dog
                                          Evil Clever Dog  3 days back

                                          At first, I thought this was just a kinda fun, cute video about pretty things.

                                          But then the science kicked in at 1.19 & it became a fun, cute, *educational* video about pretty things.

                                          • johansen lie
                                            johansen lie  3 days back

                                            Does this explained modern arts?

                                            • bubblegum sans
                                              bubblegum sans  3 days back

                                              The animations that you guys make are pretty beautiful

                                              • Wojtek Mazgaj
                                                Wojtek Mazgaj  4 days back

                                                Yours animations are beautiful

                                                • Marv
                                                  Marv  4 days back

                                                  No wonder why I'm always starring in the mirror

                                                  • Muhammad Ali
                                                    Muhammad Ali  4 days back

                                                    How come ... suddenly ... there is an explosion of "Kurzgesagt" videos on my feed?! ..... Although, upon checking, I find most of them out-dated??!

                                                    • The Butler Did It
                                                      The Butler Did It  4 days back

                                                      A nice feeling compared to the existential dread and nihilism brought up by Kurz.

                                                      • erick uncu
                                                        erick uncu  4 days back

                                                        Who else got emotional in a good way ? Only me ?

                                                        • Cordismarie Willy
                                                          Cordismarie Willy  5 days back

                                                          this video is beautiful

                                                          • DERP XD
                                                            DERP XD  5 days back

                                                            Well, Im constantly sad

                                                            Coz im an ugly fk.

                                                            • 丂ひ尺キ
                                                              丂ひ尺キ  5 days back

                                                              *Simone joins the chat*

                                                              • kang du
                                                                kang du  5 days back

                                                                Experiments with skin sensors showed that looking at vast, dull facades makes us feel bored and uncomfortable.

                                                                • Spirit The Skybound Wolf

                                                                  This is why when I watch your video it makes me happy

                                                                  • M. C.
                                                                    M. C.  6 days back

                                                                    No wonder your mom makes everyone less healthy, she's ugly as sin!

                                                                    • Radioli
                                                                      Radioli  6 days back

                                                                      This channel and all it’s content is truly beautiful on a level I can’t physically express.

                                                                      • Peter Parker
                                                                        Peter Parker  6 days back

                                                                        The animations is so beautiful and makes me happy.

                                                                        • Alien1375
                                                                          Alien1375  6 days back

                                                                          Humanity: I so happy when I'm surrounded by beautiful things.
                                                                          Modern art & architecture: Let's change that.

                                                                          • Zac Cash
                                                                            Zac Cash  3 days back

                                                                            I find a lot of modern architecture beautiful.

                                                                        • Genevieve Broyles
                                                                          Genevieve Broyles  6 days back

                                                                          This video was beautiful. And it made me happy.

                                                                          • Luca Navarrete
                                                                            Luca Navarrete  6 days back

                                                                            No wonder everyone gets bored around me

                                                                            • Da Cookie
                                                                              Da Cookie  1 weeks back

                                                                              This video is art

                                                                              • Chambers
                                                                                Chambers  1 weeks back

                                                                                Now go make beautiful things y'all

                                                                                • casey hicks
                                                                                  casey hicks  1 weeks back

                                                                                  All I see is ͡° ͜ʖ ͡°

                                                                                  • Twisted Transistor
                                                                                    Twisted Transistor  1 weeks back

                                                                                    Now do why horrible things make us happy. I loooooove gore, violence and suffering

                                                                                    • shiusa
                                                                                      shiusa  1 weeks back

                                                                                      Speaking of beauty, the music and the color scheme on this one was so so nice. Perfect even

                                                                                      • iron tnt
                                                                                        iron tnt  1 weeks back

                                                                                        . . . this made my happyness boost and go down it makes me fill sad and i just looked around at stuff and made me happy wtf is haping

                                                                                        • Das Morbo
                                                                                          Das Morbo  1 weeks back

                                                                                          Wow, something I always adhered to is now explained. This blew my mind.

                                                                                          But talking about beauty... NOT ENOUGH BIRDS!!!! ;D

                                                                                          • quinxx12
                                                                                            quinxx12  1 weeks back

                                                                                            Love it! Can you maybe make a video about meditation and awareness?

                                                                                            • TC Blox YTC
                                                                                              TC Blox YTC  1 weeks back

                                                                                              Am I the only one who actually likes the "bland" city buildings? They are still symmetrical!